Doing It Better: Big Bay, Michigan

[Above: Fall colors along a Big Bay road. All photos courtesy of CREST.]

? Destination Stewardship Report – Vol. 2, No. 4 – Spring 2022 ?

How does a low-population, outdoorsy locale go about convening a destination stewardship council after the extractive industries it once depended on have wound down? CREST’s Kelsey Frenkiel relates how remote Big Bay, Michigan, USA created their own council from scratch. Apparently, a good consultant can help. This is the ninth in the Destination Stewardship Center’s “Doing It Better” series on collaborative destination management in the spirit of GSTC’s Destination Criterion A1.

The Outdoors Unplugged: Building a Destination Stewardship Council on Michigan’s Upper Peninsula

Sven Gonstead came to Big Bay, Michigan, the way most people do: via County Road 550, the 30-mile expanse that links the town, as if by a thread, to the city of Marquette, Michigan. A driver can do a lot in 30 minutes. He can count the shades of gold and auburn that rise as if ablaze in the distance; he can tweak his mind’s radio dial until the static fades and clarity seeps in; he will almost certainly lose GPS signal by about mile marker 20.

For some, the distance is a deterrent. For locals, being at the precipice of one of America’s longest dead-end roads makes their town special. Says Sven, “On that drive was when I decided I was moving to Big Bay.”

Sven is the Chairman of the Big Bay Stewardship Council (BBSC), a non-profit that supports efforts to make Big Bay – a small town located in Powell Township – a wonderful place to live and visit. Sven and other community members, with the help of the Center for Responsible Travel (CREST), built the organization largely from scratch, with many lessons learned along the way.

About the Place

The name Big Bay seems to make an amusing comment on size, with only 800 residents scattered throughout the dense, partial old-growth forest. But what it does not have in population, it makes up for in personality, both culturally and in the natural landscape, with towering trees, booming waterfalls, and abundant wildlife. Its “biggest” asset by far is its location next to 31,000 square miles of Lake Superior; the town counters with almost 2,000 grand, watery acres of its own, interior Lake Independence. Big Bay, and the whole Upper Peninsula for that matter, does not show up on the hand that Michigan residents will raise to depict the shape of the state. The U.P. is a finger that points perpendicular to “downstate” (how UPers – “Yoopers” – refer to the rest of Michigan), and the landmass is actually connected to Wisconsin and nudges into Canada.

Some other things Big Bay has to its name: an infamous killing depicted in the black-and-white film Anatomy of a Murder, with two historic locations featured in the story still operating, the Thunder Bay Inn and the Lumberjack Tavern. It was an early vacation getaway for Henry Ford, who owned 313,000 acres of timberland and a sawmill that still looks out over Lake Independence. The town’s bar-goers are also the inspiration for the Big Bay Shuffle, a song and dance coined by actor and musician Jeff Daniels.

Snowmobiles park at the historic Thunder Bay Inn, seen in the film Anatomy of a Murder.

Residents can be impressively hardy and capable – entrepreneurs, artists looking for a backcountry muse, and Do It Yourself-ers, some of whom built their own homes or parts of them (sometimes with the intention of going off-grid). They also have a strong sense of community and family, Big Bay being the place where they can spend time with loved ones and truly get away from it all. “Camps,” or rustic dwellings, often without Wi-fi or other amenities, are used as second homes where people can recharge and reconnect with each other

About the Council

The Big Bay Stewardship Council is working hard to protect this unique sense of place, encouraging developments that are good for their micro-economy while also retaining the strength of their cultural and natural environment. This involved, in partnership with CREST, efforts to shepherd more responsible forms of travel. Tourism is already occurring in large numbers. Visitors share Big Bay’s trail systems, stay in short-term rentals or the hotels and motels, use boats and kayaks on the lakes, frequent local campgrounds, and take part in seemingly all types of year-round recreational activities, both motorized and non-motorized.

The BBSC focuses its work around six major goals:

  • Enhance Sense of Place
  • Expand Outreach & Partnerships
  • Support Infrastructure & Asset Enhancement
  • Provide Entrepreneurial Support
  • Support Authentic Experiences & Events
  • Measure What Matters

Organizational Development

Each year, the BBSC conducts planning sessions to determine what activities will be accomplished that year to achieve these goals. They currently have three committees and hope to establish more as they gain capacity: the Steering Committee for overall governance, the Marketing Committee to maintain their partnership with the destination marketing organization Travel Marquette in telling Big Bay’s story, and the Placemaking Committee to conduct on-the-ground projects. The BBSC recently achieved non-profit status through the IRS, which means they can accept tax-deductible donations and apply for grants more easily.

To support this project in the early stages and determine that a destination stewardship council was needed, CREST conducted a scoping study to understand the region’s opportunities and challenges and collected baseline data about the impact visitors were having on the economy, the environment, and resident quality of life. They also helped to develop a marketing brand, Discover Big Bay, with a logo and associated tagline, “the outdoors unplugged.” The Lundin Foundation and Eagle Mine also partnered on the project as part of their work to strengthen communities where they operate.

The initiative has already ticked the first box for sustainable management of tourism destinations, according to the Global Sustainable Tourism Council’s Destination Criterion A1: having “an effective organization, department, group, or committee responsible for a coordinated approach to sustainable tourism, with involvement by the private sector, public sector and civil society.” This type of cross-sector collaboration has been elusive for even the most developed tourism destinations. Sven explains how they got there:

Background

You’re not originally from Big Bay. What prompted you to move there, and what is so special about it? 

Long story short, I came to participate in the first Noquemanon Ski Marathon in January of 1998. It was the first time I had spent any amount of time in Marquette County, and I found love. It was incredible. The day after the ski race, I drove County Road 550 from Marquette to Big Bay, and on that drive was when I decided I was moving to Big Bay. It had all the elements I was drawn to on the dead-end road. It was the people that were looking for an alternative to the normal existence in this country, I guess. People that are looking for something a little different… that are looking for more resonance with nature and the water. And of course, I love skiing in the winter. I moved in August 1998.

What is it about Big Bay that keeps people there? 

A big part of it is the people. It draws folks that are independent and strong. That think of the world in a different way. And we’re obviously all drawn to the physical beauty. With Big Bay it doesn’t jump out at you right away when you pull in. You will see these places that are amazing after you arrive – Alder Falls, Black Rocks, Yellow Dog Plains, and the Yellow Dog River…. Both [my wife] Marcia and I have so many places we want to visit that we haven’t yet. A lot of hidden morsels.

Sunset highlights one of Big Bay’s many lakes.

What are some of the challenges the region faces economically, environmentally, or with tourism or quality of life? 

That’s the ironic thing. A lot of the things that draw folks to Big Bay, they preclude economic development in the usual context. We’re at a dead-end road, it doesn’t really make sense for any manufacturing. It can also be hard to find healthy food in our community. So those things that draw people to Big Bay are the things that can make it difficult to live here. A micro-economy that is successful is a difficult dance. CREST was important in helping us determine that sustainable tourism could help us diversify our micro-economy.

Big Bay was a community that was developed through using natural resources like logging, mining… And some manufacturing thrown in there too. The Ford Mill, the Brunswick Mill. Our roots are in harvesting lumber. There’s a lot of environmental issues that have arisen through the years, and today there are significant threats to our natural and cultural resources. The dichotomy of development in the context of our natural environment is interesting. There’s a prospective spaceport that could be [here] in Powell Township, and of course there are issues environmentally with that. It feels like there is always pressure to keep developing. We have to figure out how to have a micro-economy that’s not going to threaten our way of life. It’s a real challenge to re-tool a little bit and look to the future in different ways.

How Big Bay Built Their Council

How did the Big Bay Stewardship Council get started? 

Things got started when a few community members got together and started talking about what this community can do differently that can carry us into the future. As stated earlier Big Bay has been dependent on boom-and-bust industries, like mining. Thankfully, the Lundin Foundation and Eagle Mine recognize that their presence has the potential to initiate that cycle again. Fortunately, they’ve been great partners to help us figure out a way that we can buffer this boom-and-bust cycle that  has occurred during the last 100 years. Working with CREST, we completed a scoping study and got some baseline data [such as number of people employed by tourism, trail user counts, and funding raised by existing events] to build off of.

What are some examples of projects that address the above challenges?

An issue is that we didn’t have a conduit for the community to communicate. That was one of the biggest challenges. Folks are doing their own thing, saying, “wouldn’t it be great to do this or do that”. Without a conduit, it was tough to have an organized effort to a) understand what the community wants as a whole and b) determine what it will take to accomplish those goals and c) follow through and finish them out. It’s pretty neat we have the structure [through the Big Bay Stewardship Council] now that we can look to. The Big Bay Fall Fest is a great example. It’s a representation of what the BBSC is all about: bringing in everybody from the community, the artists, the gunsmiths, farmers, non-profits, food vendors, and the people of all ages. It’s about just being together, initiating the conversation, and understanding that we’re in this together.

Tell us about the people of the BBSC. Who do you have on the Council and why? 

It’s such a wonderful and diverse group. I’m excited for the future in that regard. The BBSC at its best is intended to be as diverse as possible. We’re doing a good job of that. We have a couple of nonprofits with the Yellow Dog Watershed Preserve, Bay Cliff Health Camp. Then we have for-profit businesses like the Thunder Bay Inn. And local government… It’s incredible to have something new for this community, where we can have a conversation about what’s a sustainable direction that preserves the character of Big Bay.

Accomplishments

What have been some of your greatest successes so far? 

This diverse group that’s well-represented. We’re able to really communicate in a way that’s productive.

Another success, with CREST’s assistance, is the scoping study and the baseline data collection that we were able to do. In my opinion, [data collection] is one of the most important things that the BBSC is doing. By keeping tabs on what’s going on, we have a shield against any potential overtourism issues that pop up, to make the right decisions going into the future. We’re armored with this knowledge. It’s becoming more obvious to me how important it is as we progress. I don’t know any neighboring community our size that has the ability to do that right now. To collect resident input, and use that data to inform our activity planning.

And the Fall Fest. It was like a big old barbecue… It was so great to see everyone hanging out. To be able to support other businesses and people that are starting little projects or hobby businesses, to have a platform for them to try it out, even if it’s just a booth at our Fall Fest.

Lessons Learned

What are some of the most important lessons you’ve learned in the 1.5 years that the BBSC has been operating?

First, the importance of data collection. It’s absolutely critical.

Second, that we should always be thinking about our capacity and be reasonable [with our activity planning]. We have to always keep in mind what’s achievable. The biggest issue is that making a living in Big Bay… that’s a full-time job in itself. A lot of people have skill sets to help with what is needed to run an organization like this, but a lot of those people are retired. People come here to relax, to get away from it all, to fish and stuff. There’s a limited amount of folks that are willing to help and that can help. It makes it really difficult. But there’s a lot of untapped talent and potential in our community. As we grow and people understand the value [of the BBSC], we’ll see an uptick in membership and volunteer help. We’re thinking about launching a membership model, but we need to do preliminary projects to get people to understand the value of our work first. If they understand that, they’ll jump in.

Bar-goers hang out at the historic Lumberjack Tavern.

Being such a diverse group, a community that communicates together is going to see greater results. Other communities did not do as good a job communicating early on and they got overwhelmed [with tourism]. And that is a big lesson for us. With Marquette evolving as a tourism destination and the rate it’s growing, it’s very possible something could happen in Big Bay, and we could get rolled over beyond our capacity. It’s good to have data and communication so we can keep tabs on that and react as needed.

What are you most excited about tackling in the future? 

First, working to expand the membership and the volunteer core, and watching the organization grow. It will be a slow but steady process.

I’m also really excited to actually tackle a larger project [like collaborative trail building or installation of streetlights] that we couldn’t begin to consider before the BBSC existed. We didn’t have the structure to even think about the bigger picture and tackle some things that people talked about that would improve our community.

I also think we can support the artists and musicians in our community more. We have many artists here, but there’s not a framework for them in the community. They’re living here but pursuing their work remotely. We hope to find ways to support them, maybe do an artists-in-residence project or gallery to create an environment that’s appealing for artists to live here.

I’m excited to see the Fall Fest grow and evolve.

Finally, I hope we will be able to assist Powell Township with large projects such as improving curb appeal, a community center, and building a Historical Trail. This will be a great opportunity to bring the community together in a way that embraces its past, helps its future, and provides  practical improvements for residents and visitors alike.

You can support the Big Bay Stewardship Council by making a donation and following along with their work via their website, bigbaystewardship.org. 

Doing It Better: Snæfellsnes Peninsula, Iceland

[Above, the Snaefell shield volcano rises above a beach. Its capping glacier, Snaefellsjokull, is the centerpiece of its namesake national park at the far western end of the Snæfellsnes peninsula. [Photo courtesy of Visit Iceland]

On a long, skinny Icelandic peninsula, five small municipalities have teamed up to create a modest destination stewardship council and supporting network. Tiffany Chan, with Jonathan Tourtellot, explores the Snæfellsnes model of sustainable collaboration – a work in progress that has already earned a platinum sustainability rating.

A Council-and-Network Approach to Destination Stewardship

Iceland’s narrow Snæfellsnes peninsula pokes out 90km westward into the far North Atlantic from a point partway between Reykjavík and Vestfirðir (the Western Fjords). Its wild and diverse landscapes offer a blend of culture, nature, and history – waterfalls and lava fields, black and white sand beaches, an archeological site, a glacier-capped strato-volcano in Snaefellsjokull National Park, and rich cultural heritage woven into Icelandic folklore and history. The peninsula is a two-hour drive north of Reykjavík, putting it within day-trip range of tourists based in Iceland’s capital city.

Lots of tourists.

Iceland, “Land of Fire and Ice,” draws visitors from around the globe to observe the country’s gleaming glaciers, active volcanoes, erupting geysers, and cascading waterfalls. They come to hike in Icelandic parks and admire the dance of the Northern Lights. However, mass tourism did not reach this island nation until the last decade. According to the Icelandic Tourist Board, Iceland received just under half a million foreign visitors in 2010 – still larger than the country’s population of about 330,000. Thereafter, growth of foreign overnight visitors increased annually, peaking at a high of 2.3 million in 2018 and around 2 million in 2019, right before the global pandemic – almost seven times the number of inhabitants. Iceland’s overtourism can contribute to ecological damage of the wild landscapes that visitors hope to see. Further, coachloads of tourists are not conducive to the wilderness experience itself.

The dramatic peak of Kirkjufell rises above the Kirkjufellsfoss waterfall, a location on the northern side of the peninsula made popular by the influence of Instagram. [Photo courtesy of Visit Iceland]

To disperse the masses, Iceland encourages visitors to explore more of the country, to go beyond Reykjavik and nearby day trips. Traveling slower and staying longer in each region is the responsibility of the traveller, but creating incentives to do so, and do so sustainably, fall to the destination itself. Snæfellsnes (“snow mountain peninsula”) has been at the forefront of sustainable destination development in Iceland. Certified by EarthCheck under Global Sustainable Tourism Council criteria, this regional standout employs a collaborative approach to sustainable tourism and destination stewardship.

Sustainability is Rooted in Nature

A significant portion of the Snæfellsnes population still lives on small farms. [Photo courtesy of Visit Iceland]

Unsurprisingly, the rapid growth in number of visitors through 2019 has affected Snæfellsnes. However, environmental protection and social responsibility are deeply rooted in this region of Iceland. Fishing is a very rich part of their cultural heritage. Residents relied on the fishing industry until tourism took over a couple of decades ago. The five Snæfellsnes municipalities, each different in size, form a small and connected community of less than 4000 residents. While most residents live in the towns, some 200-300 continue to live on farms, including one of the municipal mayors.

Overall, Snæfellsnes has taken a collaborative approach to various areas of sustainable development, including creation of Snæfellsnes Regional Park. The regional park was founded in 2014 by the five municipalities, nongovernment organizations, and other stakeholders to channel cooperation and share the area’s unique attractions with visitors and residents alike.

Additionally, for Snæfellsnes, destination certification was a step towards meeting sustainability goals. Snæfellsnes was the first European destination to receive an EarthCheck certification, in 2008. The certification program has been an effective project, keeping the environment, society and economy top of mind. According to the 10-year review on Snæfellsnes as an EarthCheck Destination, waste in landfills has been reduced by almost half, greenhouse gas emissions and energy performance are much improved, and the development of environmental programs and social initiatives have increased. Snæfellsnes Peninsula is now a certified platinum destination under the EarthCheck system.

Collaborative Governance

Collaboration in Snæfellsnes is based on an informal network of overlapping organizations.
• Byggðasamlag Snæfellinga is the destination stewardship council, made up of mayors from each of the five municipalities –- Snaefellsbaer, Helgafellssveit, Grundarfjörður, Stykkishólmur, and Eyjaog Miklaholtshreppur.
• Natturustofa Vesturands (the West Iceland Nature Research Center) manages Umhverfisvottun Snæfellsness (the Snæfellsnes Sustainability Program).
• The Snæfellsnes Regional Park, West Iceland Marketing, tourism unions, and the private sector are all involved in sustainable development as well.

Within this web of stakeholders, two particular individuals drive the sustainability effort in Snæfellsnes. Guðrún Magnea Magnúsdóttir, at the West Iceland Nature Research Center, is the Sustainability Program Manager. She coordinates sustainability programs and projects, including the EarthCheck Certification. Ragnhildur Sigurðardóttir, the Regional Park Manager, is equally involved in spearheading sustainability initiatives, as well as regional planning.

The Snæfellsnes EarthCheck Green Team celebrates 13 consecutive years of certification. [Photo courtesy of Guðrún Magnea Magnúsdóttir]

Although several tourism councils and stakeholders make up this informal network, they all share common goals when it comes to the future of Snæfellsnes. To address issues in the region, meetings are called, often in neighboring farms. The community comes together, and the discussions begin. As Ragnhildur puts it, “the beauty of our work is cooperation. ‘Þetta reddast’ is a common slogan in Iceland, meaning ‘it will work out.’” The community is committed and invested in the sustainable development of Snæfellsnes. Ragnhildur continues: “Those who have moved to Snæfellsnes and are involved with tourism have never seen such strong tourism collaboration in a rural area. This is especially true of those who come from other rural areas. They are impressed with the work that we’ve done.”

Sustainable Management as a Community

Oftentimes, political changes alter the course of sustainability progress. In Snæfellsnes, an election is held every four years. If not re-elected, the mayors all change at the same time, which can delay certain initiatives, but it does not impact the destination management plan in a significant way. However, multi-stakeholder involvement doesn’t come without challenges. Every municipality is different in size, funding and resources, with the smallest being 66 people with a tiny budget. There has been formal and informal dialogue about the potential of combining two municipalities, possibly even all five.

Regardless, sustainable management involves broad cooperation of parties and public participation. Snæfellsnes Regional Park (not to be confused with Snaefellsjokull National Park), is a joint effort by the municipalities and tourism stakeholders. The governing bodies include a Founder’s Council, under which a Steering Group and Working Group work in collaboration. Additional consultants assisted with landscape assessment, regional plan development, and project management.

Sharing a common vision allows for cooperation through environmental conservation and promotion.

Multiple parties are also involved in regional planning. Over 200 people from various groups and stakeholders come together, including the five municipalities, a local planning committee, and a local steering committee. The five municipalities appoint a regional planning committee to overlook zoning under their supervision. Every municipality has an individual plan, which must also align with the regional plan.

The snowy destination of Bjarnafoss receives an environmental award in 2018. [Photo by Heimir Berg]

The municipalities are financially responsible for the social services and schools within their own community but collectively take care of the Visitor Center, the history museum, and the sustainability program, including the EarthCheck Certification.

The regional park is funded by municipalities, the tourism union, the workers union, and farmers associations. Through the regional park, Ragnhildur Sigurðardóttir is responsible for training staff and running the Visitors Center. Guðrún Magnea Magnúsdóttir oversees the EarthCheck Standard and sustainability program, holding courses at the center. The Visitor Center is located at Breiðablik, the entrance to Snæfellsnes. It is open daily and provides tourists with trip planning information to help guide their visit within the region.

Most residents share an understanding that protecting natural resources benefits the entire community, but there are limits. “It would be great to have more happening in the Visitors Center, but once the work has been done, reality hits. You have to hire employees, pay for electricity costs and all that comes with running the center,” says Ragnhildur. “When the five municipalities come together, they also have to consider money that is needed elsewhere, such as building a kindergarten.”

Projects & Activities

The Regional Park is working on two important projects:
• Taking the initial steps for applying to become a UNESCO Biosphere destination.
• Destination branding and marketing under the “Choose or Stay” policy.

Choose or Stay is a national strategy for converting daytrippers from Reykjavík into overnight visitors. In Icelandic it rhymes: veldu eða vertu. It encourages visitors to travel slower, either by choosing just one site for a day trip or staying longer to see more. The approach helps create a circular travel route around Snæfellsnes while avoiding congestion due to large tour buses.

To further disperse tourists, a categorical system was created whereby a list of 28 popular locations is labelled A, B, C or D, based on various risk factors for the environment and the visitors. Visitor-ready locations with appropriate infrastructure in place are labelled A, while B is still in progress, C is a wishlist of places that they want to market to be visitor-ready or at least heading in that direction. D is for sensitive places where they don’t want visitors. This system helps manage the number of people visiting each location. Overall, it is going well and helps manage crowding by spreading people out.

Búðakirkja, the Black Church of Búðir, has become a popular destination for photographers, who travel to the rural southern side of the peninsula to capture its beauty. [Photo courtesy of Visit Iceland]

Measuring Progress in Rural Iceland

When asked how Snæfellsnes measures success, Ragnhildur responded: “We discuss results at our annual meeting. We ask everyone at the meeting for input. We work together and see Snæfellsnes as a whole, which is better when it comes to funding and finishing projects. At the same time, Guðrún and I often reject projects because we have to be selective.”

Additionally, there are plenty of evaluations. Following an action plan of what Guðrún and each municipality is doing, there is an evaluation at the end of the year to discuss how each project will proceed, with environmental and social factors in mind. The EarthCheck certification also requires an annual third-party performance audit. The benefit of being one of two areas in Iceland with certification (the other being the municipalities in the Westfjords), is the joint effort within the entire community. Many decisions in Snæfellsnes are directly linked to being certified, ensuring continued progress toward sustainability.

Commentary

As a council made up of mayors, the Byggðasamlag Snæfellinga seems to serve technically as the core of the informal network of overlapping organizations that address destination stewardship in Snæfellsnes. Threats of overtourism are weighed against a desire to grow.

“Twenty years ago, there was little tourism. Residents lived off the fishing industry, along with farming and agriculture. We are traditional and old fashioned, but we have deep roots. We want new inhabitants and companies to come to Snæfellsnes. This is the luxury of having a low population of residents,” says Ragnhildur.

The Iceland Regional Affairs Conference held in Snæfellsnes in 2018. [Photo courtesy of Guðrún Magnea Magnúsdóttir]

Tourism started to increase about 20 years ago, but more rapidly within the last 10. Sustainability seems to have proceeded as well, if haltingly. Snæfellsnes tourism enterprises that are certified have seen results, such as savings from energy efficiency and other best practices. However, getting business to become certified is a challenge, according to the two managers. Businesses are small and mostly rely on busy summer periods. It is costly and takes time and resources to get certified and audited. Since there is little competition, it is not very compelling.

Economic, cultural, and ecological factors all come into play. “With elections bringing in a new board of municipalities, it is kind of political,” says Guðrún. She lists the major challenges:

  1. Politics
  2. Budgets to finance the program
  3. Mobilizing the community
  4. Reaching out to inform visitors – Mainly because of budget limitations, the villages don’t have the resources, the marketing, the informational signs, nor anyone for managing tourism.

Some say it would make sense for the regional park to manage all of it, but that will take more resources and collaboration. Meanwhile the certification consultant, EarthCheck, provides some measure of continuity, if tipped strongly toward environment over social and cultural sustainability. Snæfellsnes’s current governance arrangement may seem somewhat messy, but the destination is of manageable size, there is broad cultural support for sustainability, and the outlook encouraging. Perhaps that Icelandic aphorism does apply: “It will work out.”

Saving a Wisconsin Trout Stream

[Above: Shooting in Wisconsin’s “Kinni.” Photo: Erika Gilsdorf]

Kinnickinnic River, Wisconsin – Our original concept video (featuring the same young hosts as in Sierra Gorda) takes a look at a success story in rural and notes-rural Wisconsin. Shot off-season in November, young travelers have fun while learning about the rescue an endangered trout stream, Wisconsin’s Kinnickinnic River, known among locals and anglers as “the Kinni.” You can watch it as a short clip, 15 seconds to a minute, suitable for social media—

—or longer, up to 4 minutes, suitable for Youtube and websites:

Under the leadership of DSC video producer Erika Gilsdorf,

➤   WE INVITE APPLICATIONS

. . . for your stewardship success story to be featured as the next World’s Inspiring Place in the online series. We will assist with arranging the necessary tax-deductible funding and distribution options. There are lots of ways to do this. For a conversation and more details, contact us: info@destinationcenter.org.

Contrasting Tourism Landscapes in Karnataka, India

The pandemic exposed the dangers of ‘tourism monocultures’ – dependence on one product only – versus a more holistic approach to tourism fare. Gayathri Hegde has been researching the differing tourism experiences of Dandeli and Joida, neighboring towns in Karnataka, southwestern India.

Amara homestay cottages decked in Warli paintings. Homestays such as this, combined with multicultural experiences, offer a resilient alternative to the risks inherent in over-exploiting a single adventure-tourism product. © Amrut Joshi

River Rafting Alone Does Not a Destination Make

The town of Dandeli, located in the serene, verdant green forests of Western Ghats in northern Karnataka, has become synonymous with ‘adventure tourism’ in the region, popularized as the river-rafting destination of southern India. Fueled by dam waters, the Kali River flows with robust furor, enthralling all visitors. The spike in tourists visiting this biodiversity hotspot brought considerable profits to tourism service providers, but it has also resulted in unchecked growth that has hampered the ecological and financial sustainability of this tourism model.

Cultivated terraces and wild forests of Joida testify to multiple layers of influence by man and nature.  © Gayathri Hegde.

What was once a novelty experience has now been reduced to a gimmick in recent years. Rafting through the rapids was initially envisioned for a 12km stretch, which would allow the adventurer to have a complete experience of rafting through multiple rapids in the flowing river. However, to offer the experience to a larger number of visitors traveling on a smaller budget, the local tourism operators started offering the rafting experience for lower fees and a shorter distance. As a result, while the tourism experience in Dandeli has become more accessible across all economic classes of the society, the overall quality of the product has taken a massive hit.

In an attempt to cater to many, even the few are deprived of the delights of nature that this place truly has to offer. With no checks in place to regulate the tourism impacts, tourists are littering the area, and most service providers take no responsibility for restoring the disturbed places they leave behind. As a result, the once verdant landscape is now dotted with plastic and tin. The sensitive ecology is home to a multitude of flora and fauna that are endemic to the region. The unchecked spurt in tourism stands to upend their lifecycle.

Then, when the government banned water-sport activities as a preventive measure during Covid-19, many tourism service providers who had anchored their business model solely on adventure tourism took a major financial hit. 

But what is unique about Dandeli? What can one take away from here? The actual potential of this place in the current tourism model does not benefit the tourist or the tourism vendor. It exploits the place without any regard to either maintaining the place or developing it more thoughtfully. 

The Joida Model 

Potential solutions to such challenges have been successfully and sensitively incorporated not too far away in the neighboring region of Joida. Both Dandeli and Joida are home to many native communities, some of them tribal, who have immense knowledge about the ecology of the place and have several unique skills in arts and crafts, which can be leveraged for the benefit of both locals and visitors. Even the cuisine that is consumed locally is unique, featuring an array of tubers, which have an annual festival. This cuisine ought to be to featured in restaurants menus and be celebrated accordingly.

Annual tuber exhibition in Joida by the tribal Kunabi people. © Amrut Joshi.

In all of this, I see hope in a cluster of homestays of the region, which are modeled on the public-private profit (PPP) sharing approach for the purpose of providing the best experience of a nature retreat and a cultural taste of regional specialties.

Even when river rafting was closed and the bigger hotels and resorts suffered losses from their adventure-tourism business model, some homestays of the region were not affected by this decision. Rafting was only an add-on to their tourism products. These homestays are run by members of the local community who offer rare view into their own cultural diversity. In the remote village of Gund, last in the region, Amara Homestays offers Yakshagana (a local theatre and dance form) workshop for its visitors and offers meals typical of the Havyaka people. These opportunities are cherished by the visitors. The owner claimed that his business is sustained by repeat visitors who look forward to this experience.

My Take

In hindsight, Dandeli-Joida offers the perfect canvas to showcase a panorama of evolving tourism trends in smaller cities in India and their impacts on multiple levels. In my experience of having travelled across different parts of India over the years and of viewing it through a cultural lens, it struck me that often the ideal tourism experience for an Indian tourist in India is hinged primarily on material comforts more than having an immersive cultural experience. The representation of local cultural identity in built and intangible forms is lacking too. 

When our tourist infrastructure does not reflect this in design or application, the disconnect is but a natural consequence. The gap here is due not only to the tourist who chooses familiar material comfort as his priority, but also to the way these experiences are curated. The idea of ‘ecotourism’ has found traction only in recent years, and we are still grappling with what it means. Textbook definitions and generic principles of ecotourism seem not very relevant for the region, while failing to recognize that the local traditional systems offer perfect solutions to this dilemma. [Editor: See instead the “geotourism approach” put forth via National Geographic.]

The contrasting tourism models I witnessed in Dandeli offer many lessons for building a sustainable tourism model in these eco-sensitive habitats, while creating a unique experience for the visitor and safeguarding the natural landscape and culture for the future.

Sangway homestay nestled in the greenery. © Amrut Joshi

“Inspiring Places” Pilot Video Released

[Above: A Sierra Gorda panorama. Photo: Jonathan Tourtellot]

Featuring Sierra Gorda, Querétaro, Mexico

We chose the Sierra Gorda Biosphere Reserve as the international pilot for this series because of one organization’s well-established success in their approach to conservation: Grupo Ecológico Sierra Gorda. In the videos, our two millennial hosts enjoy exploring the region as they discover how Grupo Ecológico has achieved its success.

Video hosts Ian and Christian at Cuatro Palos, Sierra Gorda. Photo: Hassen Salum

By working closely both with the local rural population, many of whom live at subsistence level, and with a succession of state and local governments, Grupo Ecológico has helped protect a wide variety of natural habitats while gradually making northeastern Querétaro into a scenic paradise for international travelers seeking an authentic Mexican experience.

You can now see and link to the Sierra Gorda videos on our YouTube channel, World’s Inspiring Places.  There are three versions:

Subscribe to the channel to see additional videos about Sierra Gorda and shooting World’s Inspiring Places pilot.

The World’s Inspiring Places is a short-form online travel series created by Erika Gilsdorf, owner and producer of South Shore Productions, and Jonathan Tourtellot, director of the Destination Stewardship Center, both based in the United States. The series aims to showcase stewardship success stories around the world where people are working to help conserve or preserve the cultural and natural heritage of a destination, or creating a unique travel experience the supports and builds on that heritage.

Destinations do not pay for the videos; we look instead for external support free from local conflict of interest. In the case of Sierra Gorda, we are grateful for generous support from Freightliner.

The mission of World’s Inspiring Places is to encourage travelers to visit, enjoy, and appreciate authentic destinations that protect their nature, culture, and sense of place; to help individuals, businesses, and governments care for these places and the people who live there; and to inform and inspire leaders to secure a solid economic future through wise destination stewardship.

For two reasons, we encourage you to enjoy the Sierra Gorda videos and link to them through your own social media, blogs, or websites. First, Grupo Ecológico’s work is truly a model for the rest of the world, worthy of dissemination. Second, we seek new topics for World’s Inspiring Places and, of course, ongoing sponsorship support for a series that will, we hope, showcase the world’s best examples of great stewardship and rewarding travel.

Our thanks to Grupo Ecológico for their help with our six-day shoot this past August, and with my own visit in October. Our appreciation also to Freightliner for their financial support and to Antonio del Rosal of Experiencias Genuinas  for his assistance in serving as our Mexican liaison.

If you have a proposal for the next World’s Inspiring Places, please see our page on how to apply, or contact us to begin a conversation.

Contact us, too, if you would like to download your own copy of a video, including a high-resolution version for audience presentations and the like.

Sierra Gorda To Lead New Video Series

[Above: Video hosts Ian and Christian at Cuatro Palos, Sierra Gorda. Photo: Hassen Salum]

Our First “World’s Inspiring Places,” a Short-Form Travel Documentary

I can’t wait to show everyone this amazing place I’ve fallen in love with and tell the story of what makes it truly inspiring. Mexico’s Sierra Gorda is the star of our new online travel pilot, The World’s Inspiring Places, a video that we are releasing Sunday January 28, 2018. It prelaunched on 15 January 2018 with a one-minute version at the Awards Forum of the United Nations World Tourism Organization in Madrid, Spain. Check out the trailer!

For me, the concept behind The World’s Inspiring Places probably started the day I found myself yelling at a tourist to stop standing on the coral while they cleared their goggles. I’d had enough of overcrowded destinations making a buck at the expense of nature. It was time for me to focus on places in the world that were doing something right to protect where people loved to travel.

My passion led me to some of my first stories in Central America around reforestation, coral reef protection, overfishing and sustainable tourism.

My son got to tag along with me on shoots and grew up seeing sometimes the not-so-great underbelly from the impacts of such things as overdevelopment, logging, and poverty. While friends were boasting about their recent cruise or resort vacation, my son had been learning how local villagers were replanting sides of mountains, or he’d be on a boat with biologists counting boat propeller cuts on whale shark backs. It wasn’t always pretty. But it was definitely inspiring. Despite what often seemed like insurmountable challenges, these regular people, often with fewer means than most, were doing extraordinary things to protect their own places.

For me it’s fun that my son, Christian—he’s the one with the man bun in the videos—agreed to be one of the hosts, along with his college friend Ian. They further agreed to meet our very tight budget by hosting, well, for the fun of the trip. So we were off for an incredible 6-day filming project with a small, never-tiring, amazing crew from Mexico.

We set the bar high choosing the Sierra Gorda Biosphere Reserve as the pilot for this series. Grupo Ecológico is a small organization that has had incredible success recognized globally in their approach to conservation, all while making an adventurer’s paradise. We appreciate Freightliner‘s support in covering the costs of video production and thereby supporting the work of Grupo Ecológico.

I’ve found my career’s passion in producing The World’s Inspiring Places, and it’s happened by partnering with Jonathan Tourtellot and the Destination Stewardship Center. A venture like this can’t be done alone, and it’s been fun joining forces to tell stewardship success stories from the traveler’s point of view—stories of truly inspiring people and places.

Join us as next week as we travel through the Sierra Gorda Biosphere Reserve. Find out for yourself why this place is one of the best.

Tell us what you think! And if you have a proposal for the next “World’s Inspiring Places,” see our page on how to apply, or contact us to begin a conversation.

 

 

Grassroots Geotourism

[Above: Rural Missouri. Photo: Jason Rust www.OzarksAerialPhotography.com]

The Key to Rural Geotourism: The Right Person

It only takes one spark to light a fire, and in this case the spark was Elaine Parny. She and her French husband own a small restaurant, La Galette Berrichonne, in the town of Fordland, Missouri (Pop. 800). And it offers savory French cuisine! In January 2015, Elaine contacted me to see if our university class could develop something for the town of Fordland.

Missouri State University, where I teach, offered the first degree in Geography Geotourism in the world, designed with input from Jonathan Tourtellot, originator of the geotourism concept introduced via the National Geographic Society. We looked at the courses that we wanted students to take, courses that would help them evaluate destinations based on geotourism concepts.

When we got to the end of the core courses, we realized that somewhere, somehow, there had to be a practical application of all that they had learned, so the senior Practicum in Geotourism was born. MSU has a mandate from the State of Missouri to incorporate Public Affairs as part of the curriculum in all of our classes, and so it was easy to look at the communities around MSU’s hometown of Springfield and challenge the class to create a tourism strategy.

Often community development and design strategies are those that a consultant “thinks” would work for a community, usually based on statistics and theory. Many of those projects never materialize because no one from the community comes forward to be the catalyst for change. But when it does happen, when there is someone passionate about tourism and change, that person can make a project unbelievably exciting.

That was Elaine.

Southwest Missouri countryside: raw material for rural geotourism. Photo: Linnea Iantria

Southwest Missouri countryside: raw material for rural geotourism. Photo: Linnea Iantria

After a site inspection and some research, we realized that the town of Fordland was too small and lacked sufficient assets to develop a plan. But Elaine was persistent. She told us about the “East Route 60 Tourism Group” that she had started. It consisted of businesses and individuals interested in developing tourism along a stretch of U.S. Route 60 east of Springfield. We decided to take on the project.

A Class Project Gets Real

Knowing that there was not a lot of money for development, we used the basic parameters of a National Geographic Geotourism MapGuide project, amended to reflect the region. Practicum students traveled to all of the communities along the route, interviewed business owners, local government officials, community leaders, and local historians. All of the students had geospatial courses, so designing the map was not difficult.

As the students started evaluating the region for tourism potential, it became clear that this was an area of undiscovered rural tourism assets. A number of interesting facts emerged: a farm to table operation in Norwich, a reconstructed pioneer village near Mansfield, the site of the first grocery store by Sam Walton’s grandfather, the home of the inventor of the Hubbell telescope, an Amish farm market, the Laura Ingalls Wilder Home and Museum, canoe operators and float trips down the curving Gasconade River, and, of course, a flavorful French restaurant with a menu featuring local ingredients. Just the kind of experiences that would appeal to harried city dwellers seeking a break in the country.

geotourism project

Missouri residents meet about rural tourism. Photo: Linnea Iantria

In May of 2015, the class and I presented “Home Grown Highway” in Fordland with representatives from all of the communities involved. It covered six towns and villages across Webster and Wright counties. Normally, this is where the practicum ends and MSU ends participation. But Elaine wasn’t done with us yet.

A portion of the Homegrown Highway mao. map

A portion of the Homegrown Highway map.

Building a Tourism Community

Her enthusiasm hadn’t flagged. She asked if we could present the program in the other five communities along the route. In the summer of 2015 Elaine and I, accompanied by other supporters, did just that.

HG hwy coverSpeaking at these community-visioning meetings, we realized that we needed to involve more people and bring in some experts to reach out to all of the stakeholders. In January of 2016, we hosted a one-day workshop on the MSU campus. Speakers came from the U.S. Department of Agriculture Rural Economic Development Office in Missouri, the Missouri Department of Tourism, the MMGY Global Tourism Marketing company, and the Missouri Highway Department.

One of the points that came out of this workshop was that regional cooperation would provide more funding opportunities than limiting our activities to the Home Grown Highway communities. The Spring Geotourism Class of 2016 took on the challenge of creating a Destination Management Organization out of the two counties in order to find financial assistance.

New DMO director Tylene Boley (left) meets with geotourism leader Elaine Parny in Elaine's restaurant. Photo: Linea Iantria

New DMO director Tylene Boley (left) meets with geotourism leader Elaine Parny in Elaine’s restaurant. Photo: Linea Iantria

The class was off again: interviewing residents and city officials, searching out tourism opportunities, and recommending changes. By the end of the semester, a third county, Douglas, was added to complement the original two.

In May of 2016, we held another presentation in Fordland. This time the students presented a complete plan for the formation of the DMO along with recommendations for an office location, name, logo and estimated first year expenses.

But was Elaine done with us yet? Nope.

She enlisted a friend of hers, Tylene Boley, to act as a volunteer Executive Director of the DMO. Tylene started meeting with individuals in all of the communities and putting together all of the legal paperwork necessary. Meetings were held, by-laws passed, officers elected, and suddenly the Ozarks South Central Tourism DMO came into being.

The three counties of Webster, Wright, and Douglas now had a voice advocating the joys of rural tourism.

And Elaine was pleased.

✦✿

Here’s the takeaway for any rural region: Grassroots Geotourism works when the community is willing to put forth the effort needed, to find volunteers that will fill the gaps, to persevere when it seems that their project is too small or too obscure. Rural areas of many countries in the world offer that return to a more basic communal time that urban dwellers find lacking. Cooperating with other communities and seeing the potential in existing assets is the key. But Grassroots Geotourism will not work without that special someone who cares about the community and is able to spearhead change. So take the time to search and find your own Elaine.—L.I.

Cambodian Conservation Hero Honored

[Above: Mr. Ouch Leng, conservation hero. Photo: Goldman Environmental Prize.]

TEMPLES WITHOUT TREES

Say the word “Angkor” and one of the first images to come to mind is a magnificent stone temple lost in the jungle, nearly encased by the roots of Banyon trees. The temple is Ta Prohm. It was left in this evocative state with trees rooted in its stones to show how the Cambodian forest sheltered the temples after they were nearly abandoned.

Today the gravest problem facing those temples and Cambodia itself is the systematic destruction of the forests and jungle of the country. That’s a big threat to the tourism industry. It is impossible to imagine Cambodia attracting tourists after it has destroyed the jungles and countryside.

The smoky burning wood & and ploughing tractors

Cambodia’s Economic Land Concessions — long-term leases for agriculture like this cassava plantation — help to cover up illegal logging. Photo: Goldman Environmental Prize.

Ouch Leng, a Cambodian human rights activist, is one of the six winners of the prestigious Goldman Prize for environmental achievement this year because he is trying to stop this deforestation. It is a nearly impossible goal.

The government of Cambodia, its military and police are promoting the cutting of timber as an “economic” development policy. In fact, it is an environmental disaster. Cambodia’s forests are among the ten most severely threatened in the world. That means the destruction of the equatorial nation’s fabulous wildlife. The destruction of the indigenous forest people who have lived in and cared for the forests for centuries.

Leng told me he knows he is up against the stiffest odds.

“My job is not so easy – it is very dangerous. I take risks and go undercover into jungle to report how the government and private companies are illegally cutting down all the trees.”

Mr. Leng Ouch

Under international pressure stemming from Leng Ouch’s work, Cambodia has canceled 23 land concessions, including two inside Virachey National Park. Photo: Goldman Environmental Prize.

His closest colleague – Chut Wutty – was murdered four years ago while he was investigating illegal logging. His death alerted the world that Cambodia was a very dangerous place for people like Leng who are guardians of the forests. Leng has also been threatened.

The choice is stark. Billions of dollars for the Cambodian businesses and government officials involved in the timber trade? Or the salvation of the remaining forests and the very heart of Cambodia?

Tourism, which has become one of Cambodia’s top industries, is directly threatened. Without those forests, the country becomes dry. Desertification begins. The rivers, lakes, rice paddies shrivel. Many tourists will go elsewhere.

Leng is one of the clear-sighted Cambodians who saw this catastrophe in the making. He created the Cambodian Human Rights Task Force to protect the forests as a human right. The Cambodian people cannot exist as they have for centuries without those forests.

His biggest obstacle? “The government officials and military and police,” he said. In other words, the entire establishment of this authoritarian regime.

The government gives licenses to businesses for logging forests over the protests of activists like Leng. The licenses cover land held by villages and farmers or land considered to be held in common. That doesn’t stop the government from ordering everyone out of their homes. The forests are cleared. The wildlife disappears. And the government then allows other big businesses to create huge plantations of palm oil or rubber trees. The locals are impoverished, and so is the country.

Often even that isn’t enough for greedy businesses. They go into national forests and cut down more trees. Local people try to call in the forest rangers or police, but the authorities do nothing. They have been paid to keep quiet.

“I have to keep trying to save the forests,” said Leng. “To appeal to the government stop licensing more logging inside Cambodia. To stop the industrial planting.”

His chief weapon are his reports. He goes undercover and investigates how much logging is being done, what forests are being cut down, and who is profiting.

Those well-researched reports are then released publicly. They are explosive. Leng’s research has helped raise the issue across the country. He works closely with other Cambodian activists who help shield and protect each other from intimidation by the government.

The Goldman Prize of $175,000 will be a big help, he said.

“We don’t have the money we need – we don’t have a real office structure or staff,” he told me. “The Goldman Prize will help us reach donors and help us send out our message. We hope the international community will appeal to the government, will help us convince the government to stop the logging.”

There are a number of ways to help Leng pressure the Cambodian government.

“We also want the international community to help convince the government to reform the legal framework protecting the forest,” he said. “Then the government has to enforce the law, not just on paper.”

Leng has found more than enough evidence of government involvement in this deforestation. He has found evidence of the billions of dollars being made at the expense of the country. That is not in doubt.

Soon the degradation of the land and climate change will reveal the extent of the catastrophe caused by logging. It will be devastating.

But in the meantime, tourists can have a say in this.

Nearly five million tourists visit Cambodia every year. What if they registered their complaints and told the government they wanted to see more forests, more wildlife, more of Cambodia’s famous jungles?

Ouch Leng needs all the help he can get in this nearly impossible crusade.

 

Guyana’s Make or Break Moment for Tourism

[Above: Impenetrable jungles line the Courantyne River between Guyana and Suriname. Photo: Devika McWalters]

As the daughter of Guyanese immigrants, I have experienced the conditions of the fledgling tourism industry in Guyana firsthand and know it leaves a lot to be desired. I have also witnessed its unique offerings for adventure travelers and can see it has great potential.

The sleepy village of Orealla in Guyana welcomes visitors and tourists.

The sleepy village of Orealla in Guyana welcomes visitors and tourists. Photo: Devika McWalters.

A recent report by the Inter-American Development Bank (IADB) echoes this view and also signifies an important “make or break” point for destination stewardship in this eco-rich country. The December 2015 report, “Tourism and Ecotourism Development in Guyana: Issues and Challenges and the Critical Path Forward”, provides a thoughtful and comprehensive overview of the current situation, potential for growth, and main obstacles facing this undiscovered ecotourism destination on the northern coast of South America.

Amerindian residents of Orealla rely on the river for their daily life.

Guyana’s indigenous communities rely on its clean rivers for survival. Tourism may create jobs but raises concerns about pollution and disruption of their daily lives. Photo: Devika McWalters.

Unfortunately, the danger of this well-meaning report is that it fails to provide a stewardship framework. There are many issues investors, policymakers, tourism companies, residents, and other stakeholders need to consider before acting on the report’s suggestions, one of which is improving the quality of lodging and transportation links.

Guyana's ecolodges can be difficult to access , such as the Orealla Guest House, which takes several hours to reach by private boat.

Guyana’s ecolodges can be difficult to access , such as the Orealla Guest House, which takes several hours to reach by private boat. Photo: Devika McWalters.

My parents and I once visited the Orealla Guest House, located in a small village some 50 miles south of the Atlantic coast and accessible only by boat. Building highways to reach such eco-lodges and natural attractions seems like an obvious solution for improving accessibility, but ultimately, is doing so at the expense of clearing rain forests and destroying the fabric of this peaceful, pristine environment worth it? What will happen when the indigenous peoples – the current stewards of these lands – are forced to move when their rivers and streams are overfished or polluted by nearby hotels and lodges? How will the environment and wildlife be affected by noise and disruptions caused by new airports and runways? These issues are not raised, nor are other proactive measures or safeguards offered for stakeholders to consider while conceiving new tourism policies.

DSC_1186.JPG

Amerindian residents of Orealla, Guyana are concerned about how tourism will affect their remote and peaceful village. Photo: Devika McWalters.

The report does, however, provide a sequential plan of five imperatives as a helpful starting point:

  1. Gather and analyze data to inform policies.
  2. Engage stakeholders in creating a master development plan based on social, economic, and financial analysis.
  3. Create a logical and coherent legislative, regulatory, and policy framework.
  4. Build core capacity for and assist as many stakeholders as possible, improve and classify lodging infrastructure, and upgrade and strengthen the entire tourist value chain, while maximizing scarce resources.
  5. Continually work on improving price competitiveness and marketing its value propositions.

As the title of the report acknowledges, the path forward is “critical” for Guyana’s tourism. But it’s not just a matter of improving attractions, transportation, hotels, and restaurants. It’s which path and how Guyana chooses to get there that is critical. The next steps Guyana takes in building its tourism industry will ultimately determine its long-term sustainability and success as place where people will want to visit, live, and return to.

The future of Guyana's natural resources and cultural heritage are among the many things at stake as its tourism grows.

Guyana’s natural resources, cultural heritage, and future generations will all be affected as tourism grows. Photo: Devika McWalters.

A thoughtful, holistic tourism plan that protects its pristine rivers, indigenous cultures, vast rain forests, wildlife, and other assets would not only provide additional opportunities for economic growth, but would also preserve Guyana’s national treasures and tourism industry for generations to come. For Guyana become a permanently successful destination, practical solutions that also preserve the very assets that make it desirable must be encouraged and adopted.

News from the Alaska Geotourism Initiative

[Above: Lake Naknek, gateway to Katmai National Park. Photo courtesy Bristol Bay Borough]

Fall 2014 Update

The Alaska Geotourism initiative is a collaboration convened by University of Alaska faculty and program specialists and now includes rural tourism business and community leaders focused on identifying viable rural economic development management strategies that maximize beneficial tourism for their communities and seek to further good destination stewardship. Another outcome is to provide a source of information to re-introduce Alaska gateway communities to the US and international geotourism communities.

The following is a brief overview of Alaska geotourism projects currently underway.

1. Community Familiarization – Alaska Geotourism is looking at strategies to promote rural Alaska for those regions/villages that see geotourism as a viable approach to maintain community health and community viability. The communities of Naknek and King Salmon in association with the Bristol Bay Native Association will be hosting a familiarization tour for some small tour operators to visit the Bristol Bay region (Salmon Capital of the World and also gateway to Katmai National Park)

Bears feed on salmon, Katmai National Park. Photos: Adelheid Hermann

to participate in a planning session with village leaders to help plan the geotourism strategy for their communities. (See also http://www.bbna.com/NewsLetters/June2014NewsletterWEB.pdf)

BearFalls1

Local communities want to grab more bear-watching tourists flying into Katmai.

2. New Educational Curriculum – The University of Alaska Fairbanks Department of Alaska Native Studies and Rural Development faculty member Cathy Brooks, Assistant Professor & Faculty Advisor for Festival of Native Arts Advisor (cabrooks2@alaska.edu) is currently developing a geotourism class for undergraduate students. It will be offered both campus-based and distance. Jonathan Tourtellot and Larry Dickerson of University of Missouri have been project advisors.

3. OLE in cooperation with the UAF Cooperative Extension Service is presenting a non-credit 4-part course entitled Geotourism: Preserving a Sense of Place at the Anchorage Extension Center with hopes to introduce the geotourism approach to a wider Alaskan audience.

4. Cultural Exchange – The Asian Alaskan Cultural Center representing 8 Asian communities www.aaccus.org is working with the communities of Seward, Fairbanks and Wasilla to bring the story of 1890s Japanese Alaskan pioneer, Jujiro Wada, back to Alaska in 2015 via a musical play/cultural exchange in those communities. Wada, from Japan, was an early Alaskan adventurer, early explorer, and marathon runner and much much more ( http://www.cityofseward.us )

For more information, contact: Alaska Geotourism Chair Willard Dunham via info@destinationcenter.org