A strategic video campaign that enlists local support and participation can shift a DMO from destination promotion to marketing stewardship – a model for any destination. Continue reading
To Market Stewardship, Use Local Voices
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Overtourism’s Lessons for Tomorrow
“In 2019, over 1.5 billion tourists crossed international borders and tourism’s continued growth seemed assured. However, in 2020, tourism stopped in its tracks. The world went from overtourism to no tourism.” – Kelsey Frenkiel, Program Manager at the Center for … Continue reading
Spring 2021 Destination Stewardship Report Just Out
On 14 April 2021 we were pleased to send out the Spring (2Q) edition of the Destination Stewardship Report, completing its first year of online publication as a joint project with the Global Sustainable Tourism Council. Here’s a description of the 9 stories in this issue.. Continue reading
Once Overrun, Dubrovnik Plans for Sustainability
Dubrovnik, Croatia, a UNESCO World Heritage city, is known as the ‘Pearl of the Adriatic Sea’, its historic city center surrounded by original medieval stone walls – and until recently, thronged with cruise ship passengers. In 2017, that began to change. … Continue reading
Doing It Better: Sedona, Arizona
Prompted by a restive citizenry and a responsive city council, the DMO for the city of Sedona, in Arizona’s popular Red Rock country, now acts in effect as a destination stewardship council. That’s unusual. For part of our ongoing project to profile places with effective, holistic management, Sarah-Jane Johnson takes a deep dive into Sedona’s story. This is the sixth in the Destination Stewardship Center’s profiles of exemplary places with collaborative destination management in the spirit of GSTC’s Destination Criterion A1. Continue reading
How Data Science Can Help Destinations
Destination Stewardship Report – Autumn 2020 Sustainable destination planning is frequently hobbled by conventional measures of return on investment. But if ROI is expanded by using data science to include tangible but often omitted factors at both company and destination … Continue reading
Corona-crisis: A Destination Management Opportunity.
If no good crisis should go to waste, DSC director Jonathan Tourtellot urges destinations to seize this one, forming stewardship councils that can oversee research and planning for the recovery. Plus a personal afterthought. Continue reading
“Overtourism” Sizzles This Summer
The rising buzz in tourism circles about overtourism is now spilling into the mainstream media, especially in Europe, which seems to have the largest numbers of unhappy, tourism-battered residents. Here’s some of the latest information on overtourism. Continue reading
Overtourism, Airbnb, and the Numbers Problem
Yet another voice in the overtourism discussion, this time from an Airbnb report with a Foreword by Destination Stewardship Center director Jonathan Tourtellot. Also, a re-post of his National Geographic Voices blog on the topic. Continue reading
Controlling Overtourism Requires Destination Councils
At GSTC’s annual meeting, this year in Chile, hot topics included overtourism and the need for destination stewardship councils. Here, a set of recent news and comment on these topics. Continue reading