Tag: Sarah Jane Johnson

Durango: Gestión de Destinos en Acción

EN     ES Impulsadas por la era de los viajes post pandemia, las organizaciones turísticas se están alejando de una función singular de marketing de destinos. Algunos han comenzado a incorporar el “cuidado del destino” en planes, funciones e incluso títulos de trabajo. Sarah-Jane Johnson informa sobre cómo ha logrado uno

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Durango: Destination Stewardship in Action

EN     ES Spurred on by the post-pandemic era of travel, tourism organizations are moving away from a singular function of marketing destinations. Some have begun to incorporate “destination stewardship” into plans, functions, and even job titles. Sarah-Jane Johnson reports on how one of Colorado’s renowned recreational destinations has gone about

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Doing It Better: Sedona, Arizona

Prompted by a restive citizenry and a responsive city council, the DMO for the city of Sedona, in Arizona’s popular Red Rock country, now acts in effect as a destination stewardship council. That’s unusual. For part of our ongoing project to profile places with effective, holistic management, Sarah-Jane Johnson takes a deep dive into Sedona’s story. This is the sixth in the Destination Stewardship Center’s profiles of exemplary places with collaborative destination management in the spirit of GSTC’s Destination Criterion A1.

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