Travelers today crave authenticity. It’s the hallmark of a sustainable destination. But when it comes to indigenous tourism, just what is truly authentic? Tamara Olton investigates.
Under the “Connect to Grow” initiative, geotourism helps St. Catherine, Egypt and Troodos, Cyprus collaborate to protect and enhance their traditional products. A model for other destinations?
Yes, businesses compete against each other. Yet, cooperating to form a network of exciting businesses creates a tourism draw, and that requires a team effort.
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Useful rundown
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