A Revealing Ocean View of Tourism

A “High Level” international Ocean Panel has come out with a blunt change-your-ways-or-else report aimed at the customary models for coastal and marine tourism. Norwegian journalist and consultant-participant Arild Molstad sums up the content and opines about its implications for any destination with a port and a coast.

The Mediterranean Sea is more vulnerable even than open ocean due to its confined geography. Photo: Arild Molstad

A powerful call for regenerative tourism on coastal destinations

“The very thing that draws people to coastal and marine destinations continues to be threatened by tourism itself. The unprecedented pause in global tourism has provided a unique opportunity to reassess and reset.” So states a recent report on international coastal zones – Opportunities for Transforming Coastal and Marine Tourism.* Co-authored by the 17 nations** of the High Level Panel for a Sustainable Ocean Economy (Ocean Panel), the tourism report has indeed done some reassessing, with observations and recommendations relevant for coastal destinations everywhere.

The report doesn’t mince words, calling “the current model of coastal and marine tourism … inherently unsustainable, characterised by high levels of economic leakage, seasonality and vulnerability.” Don’t be misled by the abundance of marine references. The tourism report is not a message in a bottle from the swirling Garbage Patch somewhere out there in the Pacific.

Coral reefs and one of the longest coastlines in the world make the Philippine marine environment rich in biodiversity – a draw for marine tourism crucial to the economy. [Photo courtesy of Arild Molstad]

Marine and coastal tourism represents approximately 50% of the total sector globally, including infrastructure, impact, visitation, and spending.

Considering that magnitude, the report should be seen as much more than a critical view from somebody just “…sittin’ at the dock of the bay/ watchin’ the tide roll away,” as Otis Redding sang.

Background

As a seafaring nation with one of the longest coastlines in the world, it fell to Norway to take the initiative in launching a fast-track action plan to safeguard the oceans from escalating pollution, accelerating climate change, and rapid loss of biodiversity.

Three years ago Norway’s government invited 13 countries to form a multi-sector ‘coastal coalition’ to spearhead and embrace a more sustainable, holistic approach to industries such as fishing, shipping, food production and finance. Marine-related tourism was also an obvious choice for this list: By 2030, according to the report, coastal and marine tourism will become the largest ocean economic sector.

The idea of the Ocean Panel was conceived in 2017 in a meeting between the former president of the World Resources Institute, Andrew Steer, and Norway’s Minister for Climate and Environment, Vidar Helgesen. Present at the conference was John Kerry, who has since been a strong supporter of the initiative, which was initially financed by Norway.

Headed by a “High Panel” of professionals, and with the World Resources Institute as a secretariat, the Ocean Panel subsequently brought in many tourism experts, including me. In 2019 we were all looking forward to going to work in brainstorming and problem-solving sessions on all continents. That didn’t happen.

What happened was Covid-19, triggering instead innumerable digital encounters over two years across all time zones. Confronted by the implosion of coastal tourism everywhere – we realized that the otherwise catastrophic coronavirus crisis came with some silver linings.

It would give us time to:

a) identify and diagnose structural weaknesses in the traditional tourism industry,
b) find ways to address the acute needs of nearly one million tourism workers whose future livelihoods were jeopardized, and
c) build a more sustainable tourism model for ports, bays, beaches, fjords, inlets, archipelagos, islands and coastal communities, where counting visitors as a prime measure of success must end.

John Kerry. [Photo courtesy United Nations]

In April 2022, international delegates from the private and public sectors, plus youth leaders and philanthropic organizations announced major commitments worth more than $16 billion to protect ocean health at an ocean conference in the Pacific island nation of Palau, a member of the Ocean Panel initiative. In his keynote speech, John Kerry, now the U.S. special presidential envoy for climate, told the audience: ‘We’re starting now finally to act with the urgency that the moment demands, even as we understand that we have to accelerate even more.’

 

A circuit breaker

The report launched at the Ocean Summit this summer put it this way: “The global pandemic… offered a circuit breaker to reflect on traditional forms of coastal and marine tourism that are no longer sustainable or viable.” The pandemic, the report stated, became a “unique and timely opportunity for bold action” that gave the industry and the public sector “a chance to change and reshape the sector” through political leadership.

I find much of the wording in the report (digesting the 12-page Executive summary is a good start) to be remarkably clear and topical, hitting most of the marks where global tourism so far has failed. In particular I welcome the use of the term regenerative, as it goes beyond ‘sustainability’ with its emphasis on ‘rebuilding and restoring damaged or depleted ecosystems, communities and traditions.’

A regenerative approach

The regenerative concept makes an important link to the threat that has been called ‘the twin brother of climate change’ – the speeding decline of global biodiversity. It also makes reference to traditions and community values, significant when many of the 50-plus marine World Heritage sites are besieged by mass tourism.

The report strongly encourages a more systemic, holistic approach to tourism in places where water meets land, from ports to all types of coastal shorelines. This struck me: Isn’t it about time that we begin to view ports as portals, that is, entry points where marine and terrestrial ecosystems, e.g. National Parks and Marine Protected Areas, communicate and connect – sustainably as well as synergistically?

When the report makes an important reference to the tourism industry’s “invisible burden” I am reminded how many of the sharpest industry experts and advisors have been at work. Their thinking appears in such summarizing assertions such as “… the economic gains from tourism are not distributed equally, with large foreign companies and tour operators typically receiving disproportional benefits. When comparing the true socio-economic impacts, the costs of attracting and retaining mass tourism arrivals often outweigh the benefits.”

A transformation needed

The report calls for a transformation of tourism. Existing financial and incentive structures will need to be revised, requiring innovative financial mechanisms to ensure a just transition. The economic damage of the pandemic to tourism-dependent destinations calls for new funding packages, fiscal policies, and non-traditional lending arrangements. As examples, the report describes user and entry fees, conservation and environment taxes, concession fees, plus the use of “blue bonds” and conservation trust funds, lease arrangements and protected area charges.  Such a paradigm shift will require investments and monetary stimuli.

What the High Panel calls the “the underutilisation of tourist fees” can represent a vast source of revenue for conservation initiatives to strengthen resource management and help raise revenues locally.

Large cruise ships such as these in St. Maarten will face more restrictions in countries such as Norway, which plans to protect its fjord ecosystems from megaship pollution. [Photo: Jonathan Tourtellot]

One would be to “undertake value chain analysis to align strategies and interventions to eliminate leakage and boost local economic prosperity” – proposed in various EU regions. This is a hot topic in a country such as Norway, where polluting cruise vessels will likely no longer be welcome in the fjords by 2026. An intervention of this magnitude will clearly pose a challenge for a cruise industry facing turbulent times, with frozen assets and an increasingly debated Big Cruise business model. This is prompting urgent demands from fragile Caribbean and Mediterranean destinations “to re-think and re-imagine tourism.”

New series of work sessions planned

In Norway, the nation’s 2017 “Road Map to Sustainable Tourism” will likely be revised and updated. Since the nation remains a major financing source for the Ocean Panel, its prime minister will co-lead upcoming High Panel meetings.

Will the report trigger enough courage and resources to transform a tourism industry ripe for reform? Or will “build back better” recede into merely “build back” – the way Otis Redding’s song ends: “Nothin’s gonna change/ everything still remains the same”?

If so, an enormous amount of wisdom and energy has been misspent.


*Full title: “Opportunities for Transforming Coastal and Marine Tourism” Towards Sustainability, Regeneration and Resilience.] An excellent 12-page Executive Summary report is available, giving an overview of the core messages in 132 pages report (which would have benefited greatly from a more thoughtful selection of photos, with captions, to illustrate and underscore more of the cases covered in the main text).  The report is accompanied by a collection of Expert Perspectives on how to enact the shift to a sustainable, more equitable tourism sector, across the value chain. 

**This year the US, France and the UK came on board, joining Norway, Australia, Ghana, Canada, Chile, Fiji, Mexico, Indonesia, Palau, Kenya, Namibia, Japan, Portugal, Jamaica. All 17 nations met this June in Portugal at the pandemic-postponed (twice) Ocean Summit. 


Arild Molstad is the author of several acclaimed books, hundreds of articles. He is also a photographer, film-maker, and an internationally recognized conservation and tourism expert.

Study Says Scenic Beauty Pays

Minnesota’s Paul Bunyan Scenic Byway generates $21.6 million for local economy

Minnesota research demonstrates the tourism economic value of scenery and scenic routes, says Max Ashburn of Scenic America. For more such studies, go to Scenic America.

A recent study by the University of Minnesota Tourism Center found that the Paul Bunyan Scenic Byway is a major draw for travelers and has a significant positive impact on the local economy.pbscenicbyway The study found that in 2010 an estimated 23,800 travel parties visited the region specifically because of the byway.  These visitors spent a total of $21.6 million dollars while in the area including $14.6 million on locally produced goods and services.

Of course, Scenic Byways do more than just contribute to the local economy.  They also help preserve and promote the natural, historic and scenic character of a region and are a source of pride for local residents and businesses.MN_PaulBunyan map

The Paul Bunyan Scenic Byway is one of 150 designated roads in the National Scenic Byways Program administered by the U.S. Department of Transportation.

Ski Industry Snow-Blind to Climate Change?

Roger Millar of Smart Growth America relays this news report published in the Aspen Times: A University of New Hampshire study shows two low-snow years can cost ski destinations as much as a billion dollars. The lower the resort’s elevation or latitude, the shorter could be its lifespan.

Bizarrely, the U.S. ski industry’s response is ambivalent at best when it comes to the Continue reading

So How Many Jobs Does Travel Create?

The U.S. Travel Association released on 26 August 2012 some data you can use to make a case for taking better care of special places: the number of jobs generated by travel and tourism. USTA is an advocacy organization, so these numbers may suffer from a promotional puff-factor, but even at half strength they would be striking.

 

Copyright © U.S. Travel Association

The report, Travel_Means_Jobs-USTA2012, offers a powerful argument for promoting tourism, especially overseas tourism. And that in turn provides an argument for good destination stewardship. Continue reading