To Market Stewardship, Use Local Voices
A strategic video campaign that enlists local support and participation can shift a DMO from destination promotion to marketing stewardship – a model for any destination.
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A strategic video campaign that enlists local support and participation can shift a DMO from destination promotion to marketing stewardship – a model for any destination.
Sustainability in tourism destinations requires not only the commitment of government and nonprofit organizations, but also the work of the private sector to maintain places in ways such that they can be enjoyed for years to come. DMOs need to encourage that.
What it took to rally the Mersing district’s numerous, varied stakeholders and create the collectively managed Sustainable Travel Mersing Destination Coordination Group.
Take a look at how a low-population, outdoorsy locale – Big Bay, Michigan, USA – goes about convening a destination stewardship council after the extractive industries it once depended on have wound down.
Home to one of the most biodiverse reefs in the world, Ataúro Island in Timor-Leste is now focusing on nature protection and biodiversity conservation to foster growth low-impact sustainable tourism.
A Top 100 story from Guyana showcases how indigenous traditions can help communities revive endangered natural habitats, supported by responsible tourism.
With its coal mines now closing, Norway’s polar archipelago of Svalbard faces a unique set of threats: disrupted tourism, rising temperatures, and increased international vying for arctic control. Yet its extreme location also provides a unique set of opportunities for reviving tourism.
Slovenia Green Gourmet Route is an innovative product based on principles of responsibility. The route emphasizes the sustainable and gastronomic features of the country and brings benefits to local providers and communities.
Slovenia has created a program that has been adopted by communities throughout the country, creating an “ecosystem” of some 60 sustainable destinations.

The new Winter issue of the Destination Stewardship Report (2022 Q1 Vol.2, No. 3) includes some excellent changes. You’ll see a freshened design, courtesy of GSTC’s Tiffany Chan. The Center for Responsible Travel (CREST) has now joined the DSR partnership, and CREST’s Ellen Rugh has provided immeasurable editorial help. This issue includes six feature stories.
US Restaurants Frostbitten by ICE | NY Times
Ethnic eateries lose business – “Worse than Covid”
Santorini Now a “Tourist Hell” | Tourism Review
Malawi Elephant Move Backfires | WSJ
Future of Tourism Is Storytelling, Not Discounts | Forbes
Slovenia’s Quiet Tourism Strategy | Eturbo News
Hawaii Climate Tax on Cruise Ships Blocked | Skift
CLIA and Trump administration win court ruling.
French Golf Course Showcases Ecosensitity | Golf Course Industry News
It can be done.
Kiribati Tourism Fights Plastic, Rising Sea | ETurbo News
Berlin to Follow Danish Model | The Berliner
Rewarding tourists for making sustainable choices.
Bali Ditches Inappropriate Sightseeing Elevator | TTW
Iceland Rethinks Mass Tourism | NY Times
Airbnb Crackdown in New York Didn’t Free up Housing | WSJ
The 2023 rules muted tourist partying but not soaring rents.
Morocco’s Gnaoua Music Festival Said to Lose Authenticity | TTW
As tourism rises, founding African diaspora communities fade