To Market Stewardship, Use Local Voices
A strategic video campaign that enlists local support and participation can shift a DMO from destination promotion to marketing stewardship – a model for any destination.
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A strategic video campaign that enlists local support and participation can shift a DMO from destination promotion to marketing stewardship – a model for any destination.
[Above: Shooting in Wisconsin’s “Kinni.” Photo: Erika Gilsdorf] Kinnickinnic River, Wisconsin – Our original concept video (featuring the same young hosts as in Sierra Gorda) takes a look at a success story in rural and notes-rural Wisconsin. Shot off-season in November, young travelers have fun while learning about the rescue an

Featuring Sierra Gorda, Querétaro, Mexico. We chose this UNESCO Biosphere Reserve as the international pilot for the World’s Inspiring Places series. Here’s why.

Our First “World’s Inspiring Places,” a Short-Form Travel Documentary: Producer Erika Gilsdorf explains what inspired HER to launch this video series, focused on great stewardship of destinations.
ANNOUNCEMENT: The Destination Stewardship Center is launching a new video tool for helping you show and distribute your stewardship success stories across multimedia platforms for travelers, practitioners, and the general public. What’s more, we’ll help line up the funding to do it. Video is increasingly essential.
Ways We Can Help The Destination Stewardship Center is all about providing knowledge for improving the interaction between tourism and care for destinations, with special emphasis on protecting and enhancing the authenticity of your place. We can help your community manage tourism so as to ensure maximum benefit at minimum
Booze Crackdown in Spain’s Balearics | Guardian Locals fed up with drunken bahavior: “Tourism, yes, but not this way!”
Celebrity Power: Bad Bunny in Puerto Rico Supports Sustainable Tourism | Washington Post Jamica’s Sunken Port Royal Now on World Heritage List | Travel & Leisure Morocco’s Gnaoua Music Festival Said to Lose Authenticity | TTW As tourism rises, founding African diaspora communities fade Greenland Town Divided Over Cruise Ships | Guardian Ilulissat locals say they’re frozen out of cruise bounty Too Much Success on Scotland’s 500 Drive | NY Times Tourism on Peru’s Rainbow Mountain Sparked a Visionary’s Murder | Bloomburg Patagonia’s Popular Perito Moreno Glacier No Longer Stable |Guardian U.S. “Best Idea” Squeezed, Cowed, Endangered | NY Times Expert’s essay warns of national parks’ decline Chamorro of Saipan Are Re-establishing Traditional Sailing Canoes | CBS News Foundering Paradise – Panama’s Guna Yala | Afar Cook Island Destination Stewardship Plan Stresses Cultural Integrity | Cook Island News English Village Doomed by its Charm | Guardian Cotswolds overtourism peaks in Bibury