Tag: Västerbotten

Achieving Collaboration in Västerbotten – A Swedish Tale 

After the Västerbotten regional tourism authority developed its sustainable tourism initiative, it then faced the hurdle of how to get stakeholders on board. Annika Sandstrom, Region Tourism Chief, explains how they not only overcame this challenge, but also encouraged other destinations in the county to commit to better destination stewardship.  Västerbotten Brings

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