Long before the term “destination stewardship” became popular, Quartier Petit Champlain’s cooperative model embodied the Cape Cod Charter principles and committed to protecting the historical spirit of the neighbourhood. Amélie Cloutier, Associate Professor at École des Sciences de la gestion, Université du Québec à Montréal, and Scientific Director of the
EN ES Cuando una OGD de una ciudad importante comienza a recibir indicios de que el viejo estilo de simplemente comercializar las principales atracciones no es del todo satisfactorio, se produce un examen de conciencia. Adam Burke, director ejecutivo de Turismo de Los Ángeles, explica por qué tuvieron que cambiar
EN ES When a major city DMO starts getting hints that the old style of simply marketing major attractions isn’t quite satisfactory, some soul-searching ensues. Los Angeles Tourism CEO Adam Burke explains why they had to change, and how they did it. A key step: Change the bylaws. To build
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