Dancers from the Pueblo of Ohkay Owingeh perform at an arts & crafts show, New Mexico. By cooperating, Pueblo communities attract more tourism. Photo: Seth Roffman

Visitors rarely travel to see one business; rather, they visit an interesting region.

Regionalism sets the context for effective tourism. Since visitors tend to spend several days and look for a variety of engaging activities and amenities, a connecting perspective is essential. Providing information—before arriving, during the visit, and after leaving—on how local resources are linked for the vacation experience, contributes to the comfort level of the visitor. Continue reading →