Tag: Marketing

How Historic Quebec City Saved Itself

Long before the term “destination stewardship” became popular, Quartier Petit Champlain’s cooperative model embodied the Cape Cod Charter principles and committed to protecting the historical spirit of the neighbourhood. Amélie Cloutier, Associate Professor at École des Sciences de la gestion, Université du Québec à Montréal, and Scientific Director of the

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Destination Stewardship Report
Jonathan Tourtellot

Helping Visitors Behave

As more destinations embrace sustainable tourism, travel pledges are gaining popularity as a simple way to invite visitors into the stewardship conversation. Purdue doctoral candidate in hospitality and tourism management, Ailin Fei, discusses what makes a good pledge and why they work. How Travel Pledges Can Help Protect a Place  When

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Tell Better Tourism Stories

Andy Dumaine says being green is not enough: The sustainable tourism community needs to wake up and smell the fair trade coffee.  After two decades of lofty ideals and breathless pronouncements, sustainable tourism remains a long way from achieving critical mass.  Although the need for sustainability grows ever more urgent,

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