Tag: Marketing

Destination Stewardship Report
Jonathan Tourtellot

Helping Visitors Behave

As more destinations embrace sustainable tourism, travel pledges are gaining popularity as a simple way to invite visitors into the stewardship conversation. Purdue doctoral candidate in hospitality and tourism management, Ailin Fei, discusses what makes a good pledge and why they work. How Travel Pledges Can Help Protect a Place  When

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Tell Better Tourism Stories

Andy Dumaine says being green is not enough: The sustainable tourism community needs to wake up and smell the fair trade coffee.  After two decades of lofty ideals and breathless pronouncements, sustainable tourism remains a long way from achieving critical mass.  Although the need for sustainability grows ever more urgent,

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