The U.S. Travel Association released on 26 August 2012 some data you can use to make a case for taking better care of special places: the number of jobs generated by travel and tourism. USTA is an advocacy organization, so these numbers may suffer from a promotional puff-factor, but even at half strength they would be striking.

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The report, Travel_Means_Jobs-USTA2012, offers a powerful argument for promoting tourism, especially overseas tourism. And that in turn provides an argument for good destination stewardship. Continue reading →