A Call for Climate Collaboration at the First Ever Future-of-Tourism Summit

After two Covid-wracked years, the Future of Tourism Coalition was able to convene its first face-to-face summit on 30 Sept. 2022. Held in Athens, Greece, the Coalition meeting focused on climate mitigation and adaptation. Kate Lewis reports.

Participants Ask Businesses and Destinations to Partner Up for Change Ahead

On 29 September the inaugural Future of Tourism Summit, held in Athens and live-streamed globally, brought together NGOs, businesses, and destination organizations to demonstrate the need for “radical collaboration” to adapt to future needs. The focus of the day was climate action, within the framework of the Glasgow Declaration. This year the Future of Tourism Coalition event was part of the Green Destinations 2022 Conference, hosted by the City of Athens at the iconic Technopolis venue, with Beyond Green as sponsor.

Highlights from the day included:

  • Nadine Pinto, Sustainability Manager for The Travel Corporation, called for stronger partnerships with destinations, with metrics to measure their effectiveness. “We won’t have all the solutions overnight”, she added, “but we need to show the difference being made through partnerships toward the right direction”.
  • Janie Neumann, Sustainable Tourism Manager for Visit Scotland, hailed the Glasgow Declaration as an important shared commitment to align stakeholders and keep them accountable. Acknowledging that they don’t have all the answers, they move forward through “learning by doing” and are supported by the Travel Foundation.
  • Anthony Everett, President & CEO of 4VI (formerly Visit Vancouver Island, now a social enterprise) announced a multi-year partnership with the Travel Foundation. “We realized very quickly we needed a global partner,” he said. The partnership includes developing new KPIs for Vancouver Island which will draw from, and be shared with, the global community. Greg Takehara and Paula Vlamings from Tourism Cares were on Vancouver Island and joined virtually from its Meaningful Travel Summit which was running in parallel.
  • Liisa Kokkarinen, Head of Sustainable Development at Visit Finland explained how they signed the Glasgow Declaration along with 60 Finnish organizations who were inspired to stop emissions, not tourism
  • Virginia Fernandez-Trapa, Programme Officer, Sustainable Development of Tourism, UNWTO acknowledged the success so far of the Glasgow Declaration for Climate Action in Tourism, which UNWTO leads on, but called for many more organizations to sign up. She said: “Our unique planet depends on whether we transform or not, so let’s do it together.”
  • Martin Thomas, Vice President of Beyond Green, a global portfolio of “Planet Earth’s most sustainable hotels, resorts, and lodges”, shared details on the brand’s commitment to deliver on the three pillars of sustainable tourism, and how member properties are working to protect biodiversity, celebrate cultural heritage, and improve local people’s livelihoods in destinations around the world.
  • Jonathan Tourtellot, founder of the Destination Stewardship Center and the Destination Stewardship Report, was recognized by the Center for Responsible Travel (CREST) with this year’s Martha Honey Legacy in Responsible Travel Award.
  • Paloma Zapata, CEO of Sustainable Travel International, introduced its responsible travel documentary series that showcases real-life examples of sustainability in action from destinations and travel companies around the world.
  • Jeremy Sampson, CEO of The Travel Foundation, outlined the number one future goal for the Future of Tourism Coalition is to continue to build and strengthen communities, particularly in the Global South.
  • Sofya Muhrer-Muromets, Sustainability Coordinator, TourRadar said that mindset change is all about storytelling and communication, so the industry needs to share best practices, raise awareness of sustainable tourism, and highlight what good things people are already doing with regards to innovation and transformation of the current system.
  • Kristen Bertuglia, Environmental Sustainability Director, Town of Vail, Colorado also commented on changing mindsets, saying that travel and immersion in a place can change attitudes, so visitor experiences should be a catalyst for changing people’s hearts and connections with a destination. She said: ‘You can put policy in place but if there is nothing to back it up, it may not be sustainable.’
  • Alexia Panagiotopoulou, Head of Strategy, Athens Development and Destination Management Agency (City of Athens) highlighted that cities can be mobilizers for climate action in tourism as they have the ability to bring different stakeholders together, so it’s important for them to provide the relevant communication and resources on the topic.
  • Evita Kalogiorga, Brand Director, This is Athens highlighted that communities often have solutions, so organizations shouldn’t fear reaching out for wider consultation. Climate action is more successful if a bottom-up approach is taken.
  • Candace Strauss, VP, Partnerships & Community Engagement, WANDER commented on why the climate crisis had not been responded to as rapidly as the COVID crisis, saying that ‘solutions needed are long-term because they are so infrastructure intensive as well as the fundamental changes required in government policy, which is impacted by politics. The current energy crisis is currently shining a spotlight on this at the moment.’
  • Hugh Felton, Sustainable Tourism Manager, ABTA reinforced the message that individuals do not have to be experts to take the first step in climate action in tourism. Decisions can be small, but just start somewhere.

To conclude the event, members of the audience from organisations that had signed the Glasgow Declaration were invited on stage and applauded, while Preferred Travel Group (parent company of Beyond Green) and the City of Athens became the latest to sign – committing to publish their climate action plans and report on progress annually. Vasilis-Foivos Axiotis, Vice Mayor for City Planning of the City of Athens, said: “We want tourism that helps us to reach our goal of reducing carbon emissions by 61% by 2030. We are signing the Glasgow Declaration because we want to share our commitments with the world, and because we are optimistic that these goals can be achieved in the City of Athens.”

You can watch recordings of the event here.

Sign Up for the Glasgow Declaration!

The Glasgow Declaration on Climate Action in Tourism is a global initiative launching on 4 November at COP26 in Glasgow, Scotland. The Glasgow Declaration aims to act as a catalyst for accelerating climate action in tourism. Organizations signing up to the Declaration commit to acting to cut tourism emissions at least in half over the next decade and reach net zero as soon as possible before 2050.

The committee that drafted the Declaration included the United Nations World Tourism Organisation, the UN Environment Programme, VisitScotland Tourism Declares a Climate Emergency, and the Travel Foundation (representing the Future of Tourism Coalition). The Declaration builds on the Tourism Declares initiative begun in January 2020 and the work done since then.

Sign Up Now!

The online form for the Glasgow Declaration on Climate Action in Tourism is now live. Be among the first to show your commitment to a decade of climate action. Organisations that sign up by 2 November, can be listed as Launch Partners at the launch at COP26 on 4 November (the launch event will be livestreamed – details here).

Of course if you cannot complete the form by this time we still urge you to do so as soon as possible, so we can demonstrate the urgency and momentum behind climate action in tourism. For more information, see these Frequently Asked QuestionsThe online form is available at https://www.oneplanetnetwork.org/sustainable-tourism/become-signatory-glasgow-declaration

The Declaration follows:

THE GLASGOW DECLARATION: 

A COMMITMENT TO A DECADE OF TOURISM CLIMATE ACTION

We have long known that our dependence on fossil fuels, unsustainable land use, and wasteful consumption patterns drive climate change, pollution and biodiversity loss. Recently, COVID-19 has deepened our awareness of the connection between these impacts and risks to human health.

Rebalancing our relationship with nature is critical to regenerating both its ecological health and our personal, social and economic well-being. It is also critical for tourism, which relies on and connects us with flourishing ecosystems. Restoring nature – and our relationship with it will be key to our sector’s recovery from the pandemic, as well as its future prosperity and resilience.

We declare our shared commitment to unite all stakeholders in transforming tourism to deliver effective climate action. We support the global commitment to halve emissions by 2030 and reach Net Zero as soon as possible before 2050. We will consistently align our actions with the latest scientific recommendations, so as to ensure our approach remains consistent with a rise of no more than 1.5°C above pre-industrial levels by 2100.

According to the latest UNWTO/ITF research, tourism CO2 emissions grew at least 60% from 2005 to 2016, with transport-related CO2 causing 5% of global emissions in 2016. Unless we accelerate decarbonisation, sector CO2 emissions could rise 25% or more by 2030, compared to 2016.

As outlined in the One Planet Vision for a Responsible Recovery of Tourism from COVID-19, committing to and planning for a green recovery offers us a unique opportunity to transform the sector in line with the objectives of the Paris Agreement. If we can move rapidly away from carbon- and material-intensive ways of delivering visitor experiences, instead prioritising community and ecosystem wellbeing, then tourism can be a leader in transforming to a low-carbon future.

The alternative is worsening vulnerability. Climate change, pollution and biodiversity loss jeopardise most tourism activities. Rising sea-levels, more frequent floods, and other extreme weather events threaten community livelihoods everywhere, from infrastructure and supply chains to food security.

Climate change impacts are most severely felt by under-represented and vulnerable groups such as women, Indigenous communities, people living with disabilities, and small island states. A just and inclusive transformation of tourism must prioritise their voices and needs, as well as those of younger generations who will otherwise pay the full price of our inaction.

A just transition to Net Zero before 2050 will only be possible if tourism’s recovery accelerates the adoption of sustainable consumption and production, and redefines our future success to consider not only economic value but rather the regeneration of ecosystems, biodiversity and communities.

A Co-ordinated Plan for Tourism Climate Action

This declaration aims to lead and align climate action across tourism stakeholders, including government and institutional agencies; donors and financial institutions; international organisations; civil society; the private sector; and academia.

As signatories we commit to deliver climate action plans within 12 months of signing and implementing them accordingly. 

If we already have plans, we commit to updating or implementing them in the same period to align with this declaration. 

We commit to report publicly both progress against interim and long-term targets, as well as the actions being taken, at least annually. 

To ensure climate action is aligned across all of tourism, we agree on five shared pathways for our plans to follow: 

Measure: Measure and disclose all travel and tourism-related emissions. Ensure our methodologies and tools are aligned to UNFCCC-relevant guidelines on measurement, reporting and verification, and that they are transparent and accessible.

Decarbonise: Set and deliver targets aligned with climate science to accelerate tourism’s decarbonisation. This includes transport, infrastructure, accommodation, activities, food & drink, and waste management. While offsetting may have a subsidiary role, it must be complementary to real reductions.

Regenerate: Restore and protect ecosystems, supporting nature’s ability to draw down carbon, as well as safeguarding biodiversity, food security, and water supply. As much of tourism is based in regions most immediately vulnerable to the impacts of climate change, ensure the sector can support affected and at-risk communities in resilience building, adaptation and disaster response. Help visitors and host communities experience better balance with nature.

Collaborate: Share evidence of risks and solutions with all stakeholders and our guests, and work together to ensure our plans are as effective and co-ordinated as possible. Strengthen governance and capacity for action at all levels, including national and sub-national authorities, civil society, large companies and SMEs, vulnerable groups, local communities and visitors.

Finance: Ensure organisational resources and capacity are sufficient to meet objectives set out in climate plans, including the financing of training, research and implementation of effective fiscal and policy tools where appropriate to accelerate transition.

We commit to deliver plans aligned with these pathways to cut tourism emissions in half over the next decade and reach Net Zero emissions as soon as possible before 2050.