Truly sustainable tourism can’t “balance” its way out of destructive habits, argues Andy Dumaine of Shrinking Footprint. Economic expediency is no excuse for destroying what cannot be replaced.
It was an unsettling surprise. Here I was leading a tourism workshop in the Comoro Islands, only to learn that many local stakeholders did not share my enthusiasm for the potential of this small Indian Ocean country west of Madagascar. Some expressed the sentiment that the game was already lost.
Andy Dumaine says being green is not enough: The sustainable tourism community needs to wake up and smell the fair trade coffee. After two decades of lofty ideals and breathless pronouncements, sustainable tourism remains a long way from achieving critical mass. Although the need for sustainability grows ever more urgent,
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The challenge: Learn by having fun while trying to keep it real.
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