To Market Stewardship, Use Local Voices
A strategic video campaign that enlists local support and participation can shift a DMO from destination promotion to marketing stewardship – a model for any destination.
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A strategic video campaign that enlists local support and participation can shift a DMO from destination promotion to marketing stewardship – a model for any destination.
Prompted by a restive citizenry and a responsive city council, the DMO for the city of Sedona, in Arizona’s popular Red Rock country, now acts in effect as a destination stewardship council. That’s unusual. For part of our ongoing project to profile places with effective, holistic management, Sarah-Jane Johnson takes a deep dive into Sedona’s story. This is the sixth in the Destination Stewardship Center’s profiles of exemplary places with collaborative destination management in the spirit of GSTC’s Destination Criterion A1.
A new Arizona Republic report summarizes the various development pressures affecting the Grand Canyon. While much of the canyon remains a magnificent wilderness, even those areas can suffer from noise and light pollution. Now plans for an extensive resort development in the gateway town of Tusayan threaten the canyon water
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