Geotourism magazine

Geotourisme magazine is a new social franchise model pioneered by the people of Montreal, Canada, the first urban signatory to the National Geographic Geotourism Charter. The print edition is published yearly and distributed in various ways, most notably on the airport buses into the Montreal city center. The transit company, STM, is a prime sponsor. In May 2012, Geotourisme introduced its interactive edition, featuring new online functionalities and downloadable apps with geolocation capability. A geotourism Citizen Wall provides events for visitors and residents. Both content and apps are almost entirely created by volunteers, coordinated by the Geotourisme publisher and staff editor. Any proceeds from this nonprofit publication go to benefit the Montreal homeless.

Publisher Richard Turgeon and geotourism-originator Jonathan Tourtellot believe the Montreal model has the potential for replication in any destination with a talented pool of volunteers and likely sponsors. M. Turgeon is developing a franchise approach. If interested, contact

For more on the social franchise model, download the Geotourism Magazine Franchise Concept (pdf).

To download the Montreal geotourism apps:

To see the geo-enabled application, go to “Events” section on the GeoMag web site, and click on any event of your choice. Then go on the date icon in the second information line following the event description. Click on the corresponding hyperlink on the right. More sophisticated geolocalization functions, like interactive promotions based on proximity alerts, are in development in 2012.

If interested, please send Mr. Richard Turgeon a message on our contact form.


Jonathan Tourtellot

About Jonathan Tourtellot

CEO & Portal Editor,; Principal, Focus on Places LLC; former senior editor, National Geographic Traveler; founding Director, former NG Center for Sustainable Destinations