ROI Model starts with the operational, community, employee, and customer investments (along with savings and incremental revenue opportunities) needed to adhere to the GSTC Industry Certification Criteria. The ROI Model then incorporates specific GSTC Destination Criteria to allow businesses to create their own 5 Year ROI Dashboard, thereby creating a continuous improvement loop.
About Jonathan Tourtellot
CEO, Destination Stewardship Center; Editor, Destination Stewardship Report; Principal, Focus on Places LLC; founding Director, former Nat Geo Center for Sustainable Destinations
About Jonathan Tourtellot
CEO, Destination Stewardship Center; Editor, Destination Stewardship Report; Principal, Focus on Places LLC; founding Director, former Nat Geo Center for Sustainable Destinations