A strategic video campaign that enlists local support and participation can shift a DMO from destination promotion to marketing stewardship – a model for any destination. Continue reading
To Market Stewardship, Use Local Voices
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Category Archives: Video
Western Balkans—Tourism on the Cusp
VIDEO – Our expedition to the Balkan Adriatic shows what tourism should do—and not do. The rugged coastal regions including Albania and Montenegro have sustainability lessons the world should heed. Continue reading
“Inspiring Places” Pilot Video Released
Featuring Sierra Gorda, Querétaro, Mexico. We chose this UNESCO Biosphere Reserve as the international pilot for the World’s Inspiring Places series. Here’s why. Continue reading
Sierra Gorda To Lead New Video Series
Our First “World’s Inspiring Places,” a Short-Form Travel Documentary: Producer Erika Gilsdorf explains what inspired HER to launch this video series, focused on great stewardship of destinations. Continue reading