A strategic video campaign that enlists local support and participation can shift a DMO from destination promotion to marketing stewardship – a model for any destination. Continue reading
To Market Stewardship, Use Local Voices
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Category Archives: overtourism
Palau: A Conservation Culture
The Micronesian nation of Palau has been gaining a reputation not only for trail-blazing conservation measures, reports Tiffany Chan, but also for putting the brakes on irresponsible mass tourism. Now they’ve set their sights on carbon neutrality. [Above: The Rock Island archipelago, a … Continue reading
Overtourism’s Lessons for Tomorrow
“In 2019, over 1.5 billion tourists crossed international borders and tourism’s continued growth seemed assured. However, in 2020, tourism stopped in its tracks. The world went from overtourism to no tourism.” – Kelsey Frenkiel, Program Manager at the Center for … Continue reading
Doing It Better: Sedona, Arizona
Prompted by a restive citizenry and a responsive city council, the DMO for the city of Sedona, in Arizona’s popular Red Rock country, now acts in effect as a destination stewardship council. That’s unusual. For part of our ongoing project to profile places with effective, holistic management, Sarah-Jane Johnson takes a deep dive into Sedona’s story. This is the sixth in the Destination Stewardship Center’s profiles of exemplary places with collaborative destination management in the spirit of GSTC’s Destination Criterion A1. Continue reading
